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Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.

At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high.

Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.

The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know.

The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.

As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League's acquisition of Supersocial could signal a coming wave of consolidation among these types of companies.

The Washington Post's search content deal with OpenAI signals a broader change in the AI licensing landscape, media legal experts said.

While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there's a quiet sense of relief that CPMs won’t fall off a cliff.

Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about buying Chrome if a judge forces a sale. 

Through private Discord servers and Zoom webinars, TikTok's livestreaming push is educating creators about live gifting on TikTok Live.

Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation.

AI agents, scrapers and crawlers powering the agentic era are quietly reshaping the web — and potentially the digital economy.

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.

Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.

Branded content is moving up the ranks among publishers' revenue sources. This year, it's their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers.

If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.

Daniel Hulme, WPP's chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.

As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations.

Between the rising costs of childcare, senior care and just everyday life, the pressure is mounting, especially for women who still tend to shoulder most of the caregiving.

Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.

Publishers are keeping a watchful eye on the outcome of the sustained macroeconomic shock that will arise thanks to Trump's tariffs.

Hawks executives said they are pleased with the results of the initiative so far, which is why the team is leaning into the collective with this week’s official announcement.

Former Substack writers who exited the platform in early 2024 are making more money on Beehiiv and Ghost thanks to their fixed pricing models.

After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.

Following the YouTube Shorts view count change, brands are celebrating, but creators don't think it makes a difference for them.

During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform have learned that this approach is vulnerable to the whims of platforms and regulators.

Direct-sold ads continue to be the dominant source of publishers' revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.

As Epic Games looks to establish Fortnite as an alternative to platforms such as Roblox for metaverse-interested brands, seeing an individual creator reach one million followers could help convince more marketers to turn their attention to Fortnite Creative.

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts.

Dotdash Meredith’s gm of D/Cipher discussed the publisher's OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.

The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.

Media execs say it’s been a tough three months for publishers, with downward pressure on CPMs and reduced demand for custom and branded content.

The Spotter showcase and its roster of top YouTubers are making a clear play for bigger brand partnerships and a larger share of ad dollars.

One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.

Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process.

One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months.

Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.

Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.