~media-digiday | Bookmarks (101)

Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.

At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high.

Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.

The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know.

The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.

The Washington Post's search content deal with OpenAI signals a broader change in the AI licensing landscape, media legal experts said.

As Roblox and companies in the platform’s ecosystem continue to grapple with proving its advertising potential to brands, Super League's acquisition of Supersocial could signal a coming wave of consolidation among these types of companies.

While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there's a quiet sense of relief that CPMs won’t fall off a cliff.

Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about buying Chrome if a judge forces a sale. 

Through private Discord servers and Zoom webinars, TikTok's livestreaming push is educating creators about live gifting on TikTok Live.

Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation.

AI agents, scrapers and crawlers powering the agentic era are quietly reshaping the web — and potentially the digital economy.

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.

Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.

Branded content is moving up the ranks among publishers' revenue sources. This year, it's their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers.

If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.