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Daniel Hulme, WPP's chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.

As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations.

Between the rising costs of childcare, senior care and just everyday life, the pressure is mounting, especially for women who still tend to shoulder most of the caregiving.

Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.

Publishers are keeping a watchful eye on the outcome of the sustained macroeconomic shock that will arise thanks to Trump's tariffs.

Former Substack writers who exited the platform in early 2024 are making more money on Beehiiv and Ghost thanks to their fixed pricing models.

Hawks executives said they are pleased with the results of the initiative so far, which is why the team is leaning into the collective with this week’s official announcement.

After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.

During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.

Following the YouTube Shorts view count change, brands are celebrating, but creators don't think it makes a difference for them.

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform have learned that this approach is vulnerable to the whims of platforms and regulators.

Direct-sold ads continue to be the dominant source of publishers' revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.

As Epic Games looks to establish Fortnite as an alternative to platforms such as Roblox for metaverse-interested brands, seeing an individual creator reach one million followers could help convince more marketers to turn their attention to Fortnite Creative.

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts.

Dotdash Meredith’s gm of D/Cipher discussed the publisher's OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.

The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.

Media execs say it’s been a tough three months for publishers, with downward pressure on CPMs and reduced demand for custom and branded content.

The Spotter showcase and its roster of top YouTubers are making a clear play for bigger brand partnerships and a larger share of ad dollars.

One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.

Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process.

Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.