~media-digiday | Bookmarks (102)

The Spotter showcase and its roster of top YouTubers are making a clear play for bigger brand partnerships and a larger share of ad dollars.

One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.

Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process.

Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.

One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months.

Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

Agentic is the AI buzzword of the moment. Here's what it actually means for agencies, advertisers and media owners - and where it is and isn't actually being used.

Digiday+ Research's second annual report on publishers’ revenues examines the state of the group's revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.

Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives.

Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.

In this episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments.

An analysis of six publishers' 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.

Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful.

Over the past year, creator platforms such as X and Facebook have explicitly deprioritized content moderation. On the other hand, Twitch expanded its moderator tools last month.

BuzzFeed is $10 million of resources into building its new social platform BF Island. To put that number into context, here's what it cost to launch other social platforms.

As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.

"Shadow AI" refers to the use of AI tools that aren't officially company-approved. For newsrooms, that leaves serious implications.

The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.

In 2025, Roblox's relationships with creator studios have soured, according to studio creator representatives, four of whom told Digiday that they feel their relationship with Roblox has shifted from partner to competitor.

Apple News+ is a growing source of audience and revenue, according to publishers including The Atlantic, Dotdash Meredith and Newsweek.

YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform, but some say it's too late.