~media-digiday | Bookmarks (101)

As podcast subscription businesses mature, podcasters face a challenge that publishers have grappled with for years: churn. Here's how they're working to retain paying listeners.

Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers.

The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.

Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.

Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they'll be on repeat again this year.

In light of BuzzFeed's plans to launch its own social media platform, the Media Briefing evaluates other media companies' past attempts to do the same.

In the wake of Rooster Teeth’s shutdown last year, corporate ownership is starting to feel like more of a poison pill than a benefit for creator-owned media companies.

Without a proper way to measure videos' effectiveness in growing incremental audiences, podcast orgs and publishers are drawing correlations between a podcast's video audience growth and overall audience growth.

Buyers eye discounts of as much as 20% as Google, The Trade Desk and others join its much-vaunted expansive rollout.

Content creators in Roblox, which the company often refers to as “developers,” are a very different beast from creators on other platforms.

The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers.

After recent AI developments, ad tech execs ponder the prospect of Big Tech loosening their stranglehold on the industry.

LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a dedicated vertical video feed on its mobile app. Since then, video consumption on LinkedIn has grown consistently, with the company reporting 34 percent year-over-year growth in video uploads in Q4 2024 and 36 percent year-over-year growth in total video viewership in Q1 2025. 

It comes as more major companies shift away from the hybrid arrangements they were in last year, and are requiring staff to work from offices five days a week.

Publishers are prioritizing ease of integration when it comes to choosing which LLMs to use to build products and features powered by generative AI technology.

New data reveals a workplace revolution that’s still going strong in many sectors, even as some companies slam their office doors shut.

Publishing executives from Forbes, Dotdash Meredith, BuzzFeed and other companies detail how they're using AI in 2025, from how they're building AI tools and using them internally and externally, to the guardrails they have in place and the future of AI.

Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement.

To many video creators — particularly those with less of a TikTok presence — the brief takedown of CapCut on Jan. 18 and 19 came as a surprise. Most news reports about the impending ban were laser-focused on the short-form video app itself, leaving many observers unaware of the connection between the two apps.

Data shows the TikTok ban in the U.S. didn't have much of an effect on publishers' site traffic, while publishers focus efforts on their onsite short-form video strategies.